List your stock – Reach Over 50,000 resellers

For distributors who want to reach resellers buying products




Reach resellers sourcing products

Every day thousands of reseller search tens of thousands of times for hardware on our site

60,000 plus page views per day

Get found in search results by resellers looking to buy the products you are selling

Generate new accounts

On finding your products the resellers can click through to find out how to buy from you

How it works


What you need to do

Create a file at an FTP location that we can automatically collect and import in to our system. This must update at least once a day – but is typically updated hourly. It must contain at least the mfr part number, your part number, stock level, brand name and a short description. You can either push the file to our FTP site or we can pull it from yours. The files can be password protected. See

Resellers seeing prices

In the B2B market different resellers pay different prices for the same product from the same supplier. Our model recognizes this, but also allows for standard price bands for groups of similar customers. There are three separate ways of letting your reseller customers see prices within our site

  • Participating distributors who approve applications with this method when a reseller applies to see prices on our site you get sent an email, then go to our site and put the client on the correct price band
  • Participating distributors with open prices – mainly parts suppliers who sell at standard prices, once a reseller applies to see your prices they can either be automatically approved and get immediate access to prices or you can manually approve them
  • Non participating distributors in this case we simply provide your correct contact details and describe the process to apply to see your prices. (often via a from on your site). You provide the reseller with his username and password and he pastes them in to our site to activate his access to prices.

All suppliers get a login and can see who has access to prices within Stock in the channel.

Your “home” page within our site

We create a mini site within our site to showcase your products and provide information about you as a supplier. This helps to generate new account inquiries as well as being useful for the reseller.

  • No other suppliers are shown generally we show many suppliers on our site – but in this section we list all the products you sell – but without showing any other suppliers.
  • Products are categorised and matched with descriptions – allowing an easy understanding of your product range. Ask us about accessing this data for your own use.

Generating new business

We create a mini site within our site to showcase your products and provide information about you as a supplier. This helps to generate new account inquiries as well as being useful for the reseller.

  • Many thousands of resellers see your stock generally the more products you have the more you will be found. By listing here you will get new inquiries.
  • Your stock is listed on the resellers web stores – over 400 resellers take web stores from us. By listing here you allow the reseller to include your stock in their web store – and this you sell more.
  • Automated business increases sales – some resellers will only buy from distributors who list on Stock in the channel, one reason is because we enable efficient ordering by sending the suppliers electronic purchase orders, hence if you are not listed some resellers won’t order from you.

Other options

  • Offer your resellers a web store using our system reduced rates can be offered for single supplier web stores if you promote the offer to your customer base. By getting your resellers selling your products you increase your sales!
  • Your stock is listed on the resellers web stores – over 400 resellers take web stores from us. By listing here you allow the reseller to include your stock in their web store – and this you sell more.
  • Order processing – linking to your EDI gateway we can increase the percentage of orders you receive electronically, even special bid and other non standard orders. This increases efficiency for the supplier.
  • Advertise – we sell banner ads – see advertising options.
  • List Internationally – Stock in the channel is in 14 territories – if you sell in multiple markets consider listing on more than one of our sites.


Contact Sales

Get In Touch

Over 200 distributors and wholesalers list on our sites. We charge monthly fees for inclusion. This is not for brokers or for those with stock to clear, but for companies wanting to sell to the same customers month in and month out. See document or contact us for more details.

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