About Us

About Us

With over 50,000 registered users, 300 distributors and 7 million products listed on our site globally, Stock In The Channel is the leading business automation tool for IT resellers to find, price, buy and sell IT products.

Initially founded in the UK, Stock In The Channel has now expanded its services to Europe, North America, and Australia.

Meet The Team




Managing Director


Distribution & Partner Manager


Reseller Manager


Reseller Manager


Marketing Manager


Senior Software Engineer


Senior Software Developer


Support Engineer


Software Developer


Technical Project Manager


Credit Control Manager


Server Administrator


Graphic Designer


Web Developer

What We Offer

Stock In The Channel offers a wide variety of services to make the IT Channel workflow more efficient than ever before for both IT resellers and distributors. To see our range of tools to automate the sales and procurement of IT hardware , click here

What Our Customers Say

"Stock in the Channel allows our resellers real time access to the Brand whilst comparing it in the market against the other available OEM products. In a relatively short period of time, Stock in the Channel has become an industry standard for supply chain to reach out to the market." - Jet Tec

"Using SINCH to source stock & pricing saves time and money by getting a view of which distibutors have current stock and who has the best deal" - Collheath Computer Services LTD.

"Extremely helpful - especially when looking for something unusual!" - Arkel Computer Services Ltd.

"I find the SITC site a hugely helpful tool to make my working day much more efficient and effective" - Phoenix Computers

"The site is easy to use and adds value to our company" - Heron IT Limited

"SINCH is an excellent way of getting the latest information, availability and pricing on products to speed up the creation of quotes and tenders" - Gaia Technologies

"I've been in the It industry for over 20 years and, where ever I've worked, Stock In The Channel has always been a major tool to locate stock to help quote the customers quickly." - Convena International

Join us!

Interested in joining us at SINCH? Get in touch with our team at jobs@stockinthechannel.com